New Arts Hotel Brand Takes Milwaukee by Storm
Fuse helped One Design Group and Saint Kate prepare for the event on an accelerated timeline, and then was able to pivot easily when the launch date changed. The work was complete, but all delivery and set up had to be rescheduled. When the time came, final graphics were shipped and a member of the Fuse team was on hand to put the step-and-repeat banner together.
The timeline was aggressive and there were innumerable moving parts—launch event materials, signage, sales collateral, promotional items and more. The agency, One Design Group, knew that managing multiple printers on top of handling myriad creative executions would have been a nightmare.
Fuse worked with One Design Group to handle everything for the brand launch, from swag such as napkins and t-shirts to pillar wraps. Individual bar and buffet menu cards received the same commitment to quality as an expansive step-and-repeat vinyl backdrop. In addition, sales handouts, brochures, business cards, posters and everything needed to run a successful hotel had to be ready in time for the grand opening.
A variety of sizes and substrates were required, and individual components were digitally or UV offset printed to maximize quality and cost efficiency.