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WIDE-FORMAT PRINTING & INSTALLATION

Fuse Saves a Fortune 50 Company Time and Resources

 

A BRAND BUILDS MOMENTUM AND ACCELERATES TIME-TO-MARKET IN THE DAYS LEADING UP TO RETAIL STORE OPENINGS

THE CHALLENGE

Make sense of thousands of colliding details, including location site maps, surveys and installation management.

THE OUTCOME

Fuse organically accelerated speed to market for the agency’s corporate client, which meant the agency honored its promised deliverables.

THE IMPACT

Brand building momentum with consumers before stores open. Plus, the agency and company saved hundreds of hours of project management (not to mention stress).

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National expansion of brick-and-mortar retail stores is no easy feat. One Fortune 50’s expansion of its retail footprint meant adding or renovating more than 100 stores across the country. In the initial phase at each location, the company sought signage to cover each window to announce the upcoming opening. Through the Fortune 50 company’s advertising agency, Fuse was engaged to print the graphics and window signage. The project expanded to include interior walls, vinyl banners, wall barricades and construction fencing.

A Detailed Approach

This might seem expected, even blasé, if not for the fact that Fuse added an additional and unexpected value that is saving the agency’s client thousands of dollars in human resources and time.

Fuse not only conducted the individual location site maps, but with its team of 70 installers, managed the installation of each window wrap, wall barricade, graphics and more.

Fuse simplified a complex project into actionable parts, delivering on-time and with uncompromising brand quality. The agency viewed Fuse as an extension of its team with its technology and print expertise.

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“The printing was the easiest part. Our client is a customer-centric company like us. The agency was too and they had a lot on its plate. We took a massive load off their shoulders.”

Jamie Mandarino, Fuse

Accelerated Time to Market

With its customized end-to-end solution, Fuse organically accelerated speed to market for the agency’s corporate client, which meant the agency honored its promised deliverables. The agency chose Fuse for its meticulous file management and tracking systems, nationwide installation program, along with superior technical and printing capabilities.

This custom approach is an industry differentiator for Fuse. By working in collaboration with the agency, Fuse streamlined the process and created a mechanical template for each location. The agency then built its brilliant creative with brand management in place.

It’s a win-win-win trifecta where the agency earns hero status, a powerhouse Fortune 50 company builds brand consistency using both traditional print and innovative technology solutions, and Fuse delivers and manages a major customized national campaign.

MOVE YOUR BRAND FORWARD. LET’S TALK.

Download success story: Fuse Saves a Fortune 50 Company Time and Resources