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IGNITE (PRINT-ON-DEMAND) PLATFORM, POINT-OF-PURCHASE

Equipping Franchisees with Brand Empowerment

 

STOREFRONT TECHNOLOGY BECOMES A GO-TO RESOURCE FOR FRANCHISEES TO EASILY ORDER CUSTOM PRINTED MATERIALS 24/7

THE CHALLENGE

Streamline franchisee efficiency and strengthen brand recognition of point-of-sale materials.

THE OUTCOME

IGNITE is Fuse’s custom print-on-demand marketing hub that increases speed to market and enables franchisees to easily order custom printed materials 24/7.

THE IMPACT

Fuse trained the franchisees on the marketing hub resulting in a seamless user experience and the innovative technology produced perfect color quality corporate branding.

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There are two major challenges for this pizza chain, ranked among the top five in the world. First, franchisees have different marketing needs depending on store location and customer demographics. A second challenge is being able to produce a consistent corporate color palette. In theory, this sounds easy, but it can be complicated. Consistency, without fail, is a pathway to customer loyalty and trust.

Technology Amplifies Print Potential

This nationally-recognized pizza QSR chain, with more than 4,000 U.S. locations, uses data-driven technology to enable market-specific messaging. Franchisees have different printing and technology needs based on customer demographics.

Imagine a QSR technology innovation so compelling that it gives franchisees fewer touch points, quicker turnaround time and uncompromising quality control.

To accomplish this, Fuse’s IGNITE Platform is a custom print-on-demand marketing hub that increases speed to market and enables franchisees to easily order custom printed materials 24/7. In addition, they can bet all their pizza pies that the corporate branded color palette will be the same, regardless of what in-store vehicle they use or what substrate it’s printed on.

IGNITE is a powerful tool for brand consistency and market-specific messaging. The pizza chain uses variable data information populated by franchisees on the hosted storefront. Fuse then prints and ships store-specific marketing materials to more than 4,000 locations around the country.

Fuse developers also created and hosted a franchisee help desk to assist in tracking orders, payment programs and, with corporate approval, additional POD materials.

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SETH EBARAA, Fuse

“This was an ideal project for our pizza QSR to combine our high-end printing quality without technological advances. The POD marketing hub has saved franchisees time and resources.”

Seamless Print-on-Demand Solution

Having all our print and technology services in one location means unrivaled quality, an important point for this multi-unit franchise that emphasizes quality and being ahead of the innovation curve. We are accountable for every aspect of the franchisee marketing ask: from the technology driving franchisee requests to production of point-of-sale materials to shipping directly to the store.

Fuse provides the pizza QSR with a custom solution that inspires affinity in pizza-loving consumers familiar with the brand look and feel.

Moving a QSR Brand Forward Fuels Franchisee Success

Through print and digital brand management, cutting edge storefront technology, variable data and store versioning, Fuse makes it easy for franchisees to move more pies.

By using sophisticated, user-friendly technology and print solutions, the brand also shows it supports and understands each of its franchisee markets. As a result, the entire brand moves forward with greater success.

QSRs have a unique set of marketing challenges. With Fuse’s extensive experience in storefront technology, multi-unit operators are poised to elevate the consumer experience in every market.

MOVE YOUR BRAND FORWARD. LET’S TALK.

Download success story: Equipping Franchisees with Brand Empowerment