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PACKAGING

Global Gaming Titan Amps Up the Customer Experience With Co-brand Consistency

 

INNOVATIVE PACKAGING COMMANDS PRINT AND TECHNOLOGY SOLUTIONS FOR DEEPER CUSTOMER EXPERIENCE

THE CHALLENGE

Achieve brand image consistency and manage gaming assets for greater efficiencies.

THE OUTCOME

Combining a print and technology solution, Fuse produced a coded voucher in more than 75 million gaming products. Vivid, consistent colors of point-of-purchase displays, signage, packaging and other materials elevated the customer experience.

THE IMPACT

Packaging remains cutting edge. The brand builds on previous campaigns.

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Since 2004, Fuse has added small leaps to this electronics and gaming company’s retail innovations. They all add up to an enduring, trusted relationship with a product category leader commanding 60 percent of the market.

The challenge was to bring brand image consistency to packaging — not just with the multinational electronics and gaming customer — but also with the company’s co-branded partners. These include well-known movie studios and gaming companies. A second challenge was to manage the company’s gaming assets.

Like all great business relationships, this multinational company looked to Fuse for innovation to inspire excitement around the product and elevate the customer experience.

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Chris Bostrum, Fuse

“Our work stems from who we expect ourselves to be, which is nothing short of the best. What makes Fuse really stand out is our intentional approach to quality and innovation. It’s in every decision we make.”

Print and Technology Merge

Combining a custom print and technology solution, Fuse has produced a voucher with a unique numeric code in more than 75 million gaming products since 2014. This pathway into the customer’s gaming ecosystem invited consumers to cross over from a printed piece to online engagement. Fuse also produced a sticker for gamers to put on their laptop, notebook or favorite controller.

The way through is never found by accident. Fuse provides important ideation to all aspects of the retail execution process for this gaming client, including custom designed point-of-purchase retail displays, signage, packaging and prototype options, and complex variable data sets printed on millions of items.

Asset Management Proves Game Changer

Fuse also tracks projects in real time and incorporates alterations smoothly and quickly, always at the ready to present new ideas and options. Fuse provides executive summaries at critical production points and acts as a repository for marketing assets.

MOVE YOUR BRAND FORWARD. LET’S TALK.

Download success story: Global Gaming Titan Amps Up the Customer Experience With Co-brand Consistency